Momentum By Design

Collective Ambition helps B2B tech businesses define their proposition, improve how they go to market, build stronger brand and campaign activity, and put the right systems and specialist support in place to grow.

OUR Purpose

We help B2B tech businesses solve three common growth problems: unclear positioning, inconsistent marketing, and weak sales and marketing infrastructure.

That can mean defining the proposition, sharpening the go-to-market strategy, building stronger campaigns and content, improving HubSpot and CRM systems and embedding senior specialists to help keep momentum moving.

“Collective Ambition is built on two decades of senior commercial experience across marketing, technology, and growth-focused businesses.

That experience shapes how we work: with clear commercial thinking, strong creative judgment, and a practical focus on what will actually move the business forward.”

Tom Rigden, Founder

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“Tom and I worked successfully together for many years. He builds trust and KNOWS how to win. He would be an incredible asset to any organisation seeking growth.”

— Ben O’Brien, Managing Director, Jaywing

How we work

BLUEPRINT

We define the ambition, uncover the barriers, and build the case for action. Through expert-led discovery, we align teams around the opportunity, quantify the value, and define the priority projects that will shape the next phase of growth.

ENGINE

We turn the roadmap into a delivery plan around priority projects, then build what’s needed to move them forward. That can include brand strategy, go-to-market planning, campaign assets, content, HubSpot workflows, CRM setup, and the tools needed to support delivery.

ACCELERATOR

We embed experienced specialists into the business to keep the roadmap moving after the core build phase. That means senior support across brand, marketing, creative, commercial, and operational roles to maintain momentum and strengthen internal capability..

Fractions add up

Collective Ambition was built to bring strategic thinking, specialist delivery, and technical implementation together in one connected model.

We bring together senior specialists across consultancy, brand, content, campaigns, HubSpot, and marketing technology to build the right team around each brief.

That gives clients strategic direction, hands-on delivery, and the technical setup needed to move from plan to execution in one connected model.

Every engagement is built around the needs of the client, bringing together experienced specialists across commercial, brand, marketing, creative, and operational disciplines.
Our model connects strategic thinking, creative development, systems, and implementation so the work stays aligned to the commercial goal from plan through to delivery.
We embed senior specialists in fractional roles to maintain pace, strengthen delivery, and keep the roadmap moving as part of a more connected, effective working model.